Eartheories [EER - THEO - RIES]
A combination of two words, “Earth” & “Theories”.
“The moment of impact“
The moment of impact proves potential for change. Has ripples effects far beyond what we can predict. Sending some particles crashing together. Making them closer than before. While sending others spinning off into great ventures. Landing them where you've never thought you've found them. That's the thing about moments like these. You can't, no matter how hard you try, controlling how it's gonna affect you. You just gotta let the colliding part goes where they may. And wait. For the next collision.”
- The Vow -
Where does a story start? Is it at its beginning, its ending, or are there factors that come into play even before the story begins? The answer to this question is central to the tale of Eartheories, where one thing can be two things at the same time. Our story isn’t just about one company or about two people who loved each other but became separated. It’s also not only about the wonderful friends we’ve met along the way; it’s about something much deeper. The story encompasses the total sum of all the Eartheories present and future. It’s about us—a collective "US"—because in this life, we are all in this together. While all these theories may dazzle you and the future might feel frightening, we hope that once you hear and see our story, you’ll find comfort in understanding that what we often label as ‘the end’ is merely a new beginning. At Eartheories, we believe in starting over and flipping the script. In a world where many are left behind, we refuse to take another step into the future unless we take those steps together. That's why our products symbolize a story retold—this time from the perspective of two men starting a family of their choosing, inviting everyone to join this new family. Together, our focus will be on the collective "US."
We have some Eartheories too…
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2012 The Mayans: The end is the beginning
The Maya civilization, dating back to around 2000 BCE, thrived in regions of present-day Mexico, Guatemala, Belize, Honduras, and El Salvador. It peaked during the Classic Period (250-900 CE) with over 40 cities and a population of approximately 10 million. Society was hierarchical, with kings, nobles, priests, and farmers. Agriculture was central, utilizing innovative techniques, and their diet included corn, beans, and squash. Religion was paramount, as the Maya were polytheistic, worshipping nature deities and practicing animism. They are notable for creating a sophisticated 365-day calendar.
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The Great Conjunction & The age of Aquarius
The Age of Aquarius is an astrological period lasting about 2,160 years, marked by a transition from the Age of Pisces. It signifies a shift towards harmony, innovation, and collective consciousness, moving from an individualistic focus to a communal one. This era emphasizes intellectualism, humanitarian values, and expanded consciousness, heralding significant societal transformations. Debate exists regarding its exact start, with some claiming it began as early as 2012 or 2020. Each zodiac sign will be influenced differently, embracing unique strengths to contribute to a more connected and equitable future.
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Malaysia
Proudly made in Malaysia, we are committed to creating a sustainable “agri-sanal” ecology to champion home-grown ingredients. Deriving values from the terms “agriculture” and “artisanal”, we aim to support local farmers in their efforts and positively impact local communities. This vision is a collective effort to which you are also contributing with every purchase.
By re-introducing traditional remedies in an elevated, modern form, Eartheories aspires to bring back the glory of Malaysian ingredients. Not only to showcase untapped values of hidden gems in our backyard but also to take it up to new heights - making it the pride and joy of our home country at international standards.